If youвЂ™ve been getting yourself into a frenzy about the less-than-well-intentioned use cases of deepfakes, it might help to know that deepfake technology has enormous potential for good. While recent headlines have focused on problematic deployments of deepfakes, like all technology, it has benefits as well as risks. Additionally, this week, Facebook has countered the abundance of deepfakes by launching a challenge for researchers to produce the most accurate deepfake detection solution. Because of its potential to be harnessed to produce false propaganda and defame political opponents, deepfake technology has recently been banned in California during election season. Much of the news following the rise of deepfakes has focused on their more sinister implications, especially as a widely-available consumer product. In the past few months, a convincing deepfake app has gone viral, prompting a wide range of predictions about its imminent use cases and risks. Recently, consumer apps that employ artificial intelligence have made deepfakes accessible to the masses.

The creation of deepfakes is no longer limited to advanced technologists and computer scientists. Deepfakes are created using increasingly sophisticated deep learning technology that allows you to edit faces in videos. WhatвЂ™s behind the creation of these videos? Artificial intelligence. Now, deepfake serves as вЂњa catchall for manipulated video.вЂќ Well, what are deepfakes? According to CSO Online, on a basic level, deepfakes вЂњare fake videos or audio recordings that look and sound just like the real thing.вЂќ The term вЂњdeepfakeвЂќ first emerged on Reddit in 2017, but it has been widely adopted to describe eminently realistic video content that is, in fact, falsified. In the era of fake news where content can spread through the internet like wildlife, this emerging technology is sparking new debates and driving new experiments.

Should we be worried?вЂќ and вЂњ Internet Companies Prepare to Fight the вЂDeepfakeвЂ™ FutureвЂќ you might be feeling apprehensive or even wondering what, exactly, a deepfake is. If youвЂ™ve run into articles like вЂњ Deepfakes are getting better. In the past year, the term вЂњdeepfakeвЂќ has entered into news headlines and the realm of popular culture.

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